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Kettle Brand® Unearths New Uprooted™ Vegetable Chips
Iconic Chip Brand’s New Line Hits Shelves Nationwide in 2016

SALEM, Ore., Dec. 17, 2015 (GLOBE NEWSWIRE) -- Kettle Brand, beloved for its extra crunchy and boldly flavored kettle-cooked potato chips, is expanding its expertise this January to a new crop of root vegetables – sweet potatoes, beets and parsnips. The new line – Kettle Brand Uprooted – features real sliced vegetables, lightly seasoned with oil and sea salt.

Kettle Brand Uprooted will be available in two varieties: 

  • Sweet Potatoes, Beets and Parsnips: Our from-the-earth sweet potato, beet and parsnip medley is sliced thick and lightly sprinkled with sea salt, bringing out the sweetness of root vegetables that will leave you digging for more.
  • Sweet Potatoes: Thick-sliced, sweet potatoes are perfectly cooked and seasoned with sea salt. The richness and authentic sweet potato flavor offers a comforting taste of fall year-round.

“After 30 years of perfecting our chip-making skills with potatoes, we were ready to try our hand at a new crop and create a vegetable chip that offered the unparalleled flavor we’re known for,” said Marc McCullagh, senior brand manager for Kettle Brand. “We think we’ve done just that with our Uprooted line, which offers the great taste of root vegetables, seasoned with sea salt to bring out their natural flavors.”

Like all Kettle Brand snacks, the new line of Uprooted vegetable chips reflects the brand’s Natural Promise, to make every product with clean, non-GMO ingredients, without trans fats, or preservatives.

The new line will hit grocery store shelves nationwide beginning this January for the suggested retail price of $3.69 per 6 oz. bag.

About Kettle Brand®

Kettle Brand is a pioneer of the premium kettle-cooked potato chip category and leader in innovative snacks, producing several premium product lines – Original, Krinkle Cut™, Organic, 40 Percent Less Fat, Baked and ready-to-eat Popcorn. Its products are produced and packaged in three state-of-the-art facilities in the U.S. and U.K., and distributed throughout North America, the United Kingdom, Western Europe and several countries in Asia. For more information visit www.kettlebrand.com. Kettle Brand, based in Salem, Ore., is owned by Diamond Foods.

About Diamond Foods

Diamond Foods is an innovative packaged food company focused on building and energizing brands including Kettle Brand®, Emerald® snack nuts, Pop Secret® popcorn, and Diamond of California® nuts. Diamond’s products are distributed in a wide range of stores where snacks and culinary nuts are sold. For more information visit www.diamondfoods.com.

Media Contact: Nicole Dionisopoulos, Maxwell PR
503-231-3086 / nicole@maxwellpr.com

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